Siddhartha works as a strategic advisor to Anandam Designs. The only one in the company without a set KPI, his job is to keep founders abreast of newer trends in design industry, and to work with them on changing service-mix.

He has earlier worked with Invest India – the national investment promotion agency, and Tecnova, primarily bringing foreign companies to India, and also with Infosys [something that both Infy and he would like to forget].

In his current role, he works with startups in Bangalore, helping them with easier access to capital, mentorship and networking.

Also, let it be noted that he had to fight with the founders to have his profile here.